What is Meeting Marketing?
Meeting marketing is planning, organizing, and executing a meeting to promote a brand, product, or service. Meetings can take place in-person or online, and companies can either host an event, attend as exhibitors, or participate as a sponsor.
Types of Meeting Marketing and Solutions
1. Social Media Marketing- The four pillars of social media are Facebook, Instagram, Linked In, and Twitter. On all these platforms meeting organizers organize contests, use hashtags, and consistently post related to the meeting. It helps a lot in marketing the meeting. It is one of the most popular and effective ways of marketing. It keeps the attendees posted regarding the latest developments in the event. It also increases the interaction between the attendees and the organizers.
2. Email Marketing- Sending e-mails to the attendees and keeping them posted is not just time-saving and fast-paced but also an error-free and efficient way of marketing. The latest technologies and applications help a lot in bulk emailing. Many online platforms are used for email marketing.
3. Advertising- Paid digital promotion, influencer marketing, blog posts, and word of mouth are incredible ways to market the meetings. Paid digital promotion, influencer marketing, blog posts, and word of mouth are incredible ways to market the meetings. There are many ways through which meetings can be marketed it all depends on the budget and liking of the clients. Established organizations like IA-Meetings follow the above-mentioned ways of marketing meetings which have helped them survive in the industry for more than 23 years. So, one can take this as a guideline for meeting marketing solutions.